About Us – Skincare Derived From Nature

About Us

Our Mission
At NuraCura, our mission is to create potent, safe skincare products using ingredients that are based in nature. We believe in harnessing the power of nature’s offerings while maintaining a low environmental footprint and contributing to global sustainability.

Our products are crafted with the utmost care, using ingredients that are free from harmful chemicals like silicone, PEGs, parabens, formaldehyde, petrochemicals, synthetic dyes, and perfumes, ensuring safe and effective solutions for your skin.

Transparency in Natural Beauty
As the definition of “natural” varies, we strive to offer complete transparency to help you make an educated decision about the products you use. We employ the 3 Shades of Green classification system for each of our products:

  • Shade 1: 100% naturally derived ingredients, with no chemical alteration or preservatives, retaining their original chemical composition. (e.g., pure oils)
  • Shade 2: Ingredients sourced from nature but undergo a chemical reaction such as fermentation or hydrolysis for extracts and emulsifiers, without being chemically altered or preserved.
  • Shade 3: Ingredients that are nature-identical but chemically derived, mimicking natural substances (e.g., citric acid, vitamins).

Sustainable Sourcing and Purity
Whenever possible, we choose unrefined oils and butters that retain more of their skin-beneficial properties. NuraCura creams and serums are carefully formulated with natural ingredients selected to target the signs of aging, free radicals, inflammation, and dryness. Our products work by helping the skin regenerate itself through cell turnover, stimulating collagen production, and improving nutrient absorption for a healthier, more youthful complexion.

We focus on sourcing ingredients directly from their origin or through trusted suppliers. For instance, our Brazilian Acai, Buriti, and Paracxi oils are harvested in the Amazon by small farmers, ensuring pesticide-free products while supporting local communities. Our Edelweiss comes from the Swiss Alps, and our Apple Stem Cells are derived from the rare and endangered Uttwiler Spätlauber apple. For ingredients that cannot be sourced close to their origin, we work only with reputable suppliers who provide certificates of purity, ensuring the absence of harmful ingredients such as PEGs, mineral oils, and synthetics.

Eco-Friendly Packaging
At NuraCura, we prioritize sustainability in all aspects of our brand, including eco-friendly packaging. With the exception of body scrubs, which require plastic packaging for shower use, our products are packaged in glass jars and aluminum tins. We aim to reduce plastic waste, and although the glass jars contain some plastic in the sealing caps, we continue to strive for minimal plastic use in all our products.

Natural Preservatives
For products containing water, we use natural preservatives approved under ECOCERT/COSMOS standards to protect against microbial development. These preservatives maintain the integrity of the product while ensuring it remains safe for use.

Our Story
Anita Godecki, the founder of NuraCura, developed a passion for natural cosmetics at an early age, growing up in her mother’s European cosmetic salons. Watching her mother and best friend mix natural ingredients, they focused on creating peeling creams made from nature’s finest offerings. What began as a hobby turned into a serious pursuit when Anita’s best friend developed melanoma, leading Anita to question the safety of conventional cosmetic ingredients.

As she reached 40, Anita noticed her skin losing its vigor and elasticity. Determined to find natural, effective solutions, she began researching and creating her own creams. Realizing the harmful effects of synthetic ingredients, she started offering these natural products in her German salon.

Her journey deepened when she moved to New York and established NuraCura© Cosmetics USA, combining her knowledge of natural skincare with a mission to create sustainable, eco-friendly products that make a real difference in people’s lives. NuraCura was born out of Anita’s passion for natural beauty and a commitment to offering products that not only work but also feel good on the skin.