3 Shades of Natural

Transparency in Natural Beauty
As the definition of “natural” varies, we strive to offer complete transparency to help you make an educated decision about the products you use. We employ the 3 Shades of Green classification system for each of our products:

• Shade 1: 100% naturally derived ingredients, with no chemical alteration or preservatives, retaining their original chemical composition. (e.g., pure oils)
• Shade 2: Ingredients sourced from nature but undergo a chemical reaction such as fermentation or hydrolysis for extracts and emulsifiers, without being chemically altered or preserved.
• Shade 3: Ingredients that are nature-identical but chemically derived, mimicking natural substances (e.g., citric acid, vitamins).

At NuraCura, we prioritize sourcing our ingredients as directly as possible from their natural origins or from reputable suppliers. For example, our Brazilian Acai, Buriti, and Paracxi oils are sustainably grown in the Amazon rainforest, harvested and processed by small farmers. This ensures our products are pesticide-free, while also supporting local communities. Our Edelweiss is sourced from the Swiss Alps, and our Apple Stem Cells are derived from the rare and endangered Uttwiler Spätlauber apple, native to Switzerland.

For ingredients we cannot source directly from their origin, we work only with trusted cosmetic suppliers who provide certificates of purity. These certificates guarantee that our ingredients are free from harmful substances such as pesticides, mineral oils, PEGs, and other chemicals commonly used by larger cosmetic brands due to their lower cost and stability. At NuraCura, we believe in pure, effective skincare, free from the synthetic ingredients that can harm your skin and the planet.